Archive for 11/02/07

Google OpenSocial Now Live!

November 2, 2007

opensocial

We’ve been waiting all day for Google’s OpenSocial site to start working, and it has finally happened.

The site contains the official OpenSocial API documents, developers blog, featured community gadgets, and featured videos. Unless you’re a developer dying to see the inner workings of the APIs, there isn’t really much new information up there; everything’s been extensively covered here at Mashable.

The list of partners mentioned seemed to have grown a bit: Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING. Yes, that’s MySpace there in the list; Facebook is, unsurprisingly, nowhere to be seen.

Plaxo Pulse: First Live OpenSocial Implementation

plaxo

Although we can’t see it yet, Google’s OpenSocial API is already available to some parnters - Orkut, Ning, Plaxo, XING, hi5, Friendster - and they have been hard at work to implement it as soon as possible.

Plaxo, online calendar and address book, has the honor of being the first to implement OpenSocial into a service and go live with it. It’s implemented in Plaxo Pulse, a service that lets you see social networking activities of people in your address book, like changes in their profiles, new Flickr photos they’ve added, etc.

What does this mean in practice for Plaxo Pulse users? Well, users can now add gadgets to their Pulse profiles, each of which gets a full canvas page inside Pulse. Gadget preferences are stored, and gadgets can create activity streams which will show up in Pulse. Just like with normal Pulse feed items, you can comment on each activity generated by the gadgets. Profile and contact info for the profile and friends-list APIs is also supported. Also, Pulse users know you can have several personal profiles; professional, personal, family, etc. If you add gadgets to any of those profiles, they will also be shown separately.

Of course, bear in mind that OpenSocial is obviously not finished yet; the folks at Plaxo say that the APIs are at version 0.5 and are changing daily. Therefore, expect bugs. Furthermore, only specific apps from some known developers are currently white listed to work with Plaxo Pulse.

All this is just an incredibly small piece of what can be done with OpenSocial. Still, if this enthusiasm by Plaxo to be the first to implement OpenSocial API is any indication, OpenSocial will be a huge success. Let’s face it: every company that ever felt threatened by Facebook (and in the social networking world, that’s all of them) will probably leap head over heels to turn OpenSocial to their advantage. Interesting times are ahead in the land of social networking, no doubt.

WordPress Launching Theme Marketplace

WordPress founder Matt Mullenweg was at WordCamp Argenita yesterday where he announced the forthcoming launch of a new product offering - the WordPress Theme Marketplace.

As liveblogged by Leo Prieto of the popular Spanish blog FayerWayer, Mullenweg told conference attendees: "The idea is that designers will be able to upload themes, we put a price (Automattic takes half), and users can navigate the directory and quickly select, pay and install a template, everything from the same place and without major expertise." (Thank you, Google Translate. And thanks to San Francisco based consultant Antonio Altamirano who Twittered about the announcement.)

The Theme Marketplace will provide an incentive for developers to build high quality WP themes and provide a frame work and distribution channel for those already interested in selling themes. No time frame was announced and the options for the WordPress.org community aren't clear yet.

For buyers this sounds like a great idea, as long as the price point is fair and the variety is wide enough that it's not obvious you bought one of the 20 themes for sale. I'll be curious to see how pricing is handled as there will be a wide range of types of customers interested.

For sellers a 50/50 revenue split is hard to look at at first, but will probably be acceptable in exchange for the prominent placement and automation involved.

The company behind WordPress, Automattic, now has a growing list of ways it makes money and is doing well enough that it reportedly turned down a $200 million acquisition offer recently. None the less, calls to the company for comment went to a voicemail box that said "You've reached Matt, leave me a message." That made me laugh.

Peer39 Raises $8.2 Million Second Round For Natural Language Ad Exchange

Peer39, a NYC-based ad exchange, has raised an $8.2 million second round from Canaan Partners, with participation from JPMorgan, according to VentureBeat. It has now raised $11.2 million, including $3 million earlier this year. The company is trying to apply natural language/semantic web technology to advertising, in hopes of delivering more relevant ads and better ROI. There's little available info on the company, which is still in stealth mode.

Revver 2.0 is Live

Revver has just launched its latest website, version 2.0 . The new site has a few new features, of course. One of which improves search functionality. Oh so important with video-sharing networks!

There are now several new, navigable categories for easy browsing. This is also a hat tip to advertisers, who can now better align their marketing campaigns with site content. And as Revver has one of the most recognized ad rev-share programs for video-sharing networks, this is important for all parties involved.

Other new features encourage more site interactivity and user engagement, with Video Response, which lets users make video comments, and the improvement of the Dashboard, which offers custom contact lists for managing video feed subscriptions. These feeds are updated in real-time. Additionally, private messaging tools have been included for more communication options.

There are a couple other ways that advertisers are also being brought into the mix. With more creative ways in which to reach out to users, Revver is granting additional opportunities for brands to take advantage of its network There are now options for advertisers to sponsor certain video collections, like “Most Watched” on the home page, and ad space can be purchased for category landing pages, which ties in with Revver’s new cataloging system.

The aim is to achieve all of this without becoming a cluttered site. I can’t comment on the new ad placements just yet, because I haven’t seen any with the new categories section. But we’ll keep an eye out to see how th continually evolving face of advertising on video-sharing networks pans out for Revver. In other news, Revver recently added a Wordpress plug-in.

SocialAds Spotted in the Wild?

facebook logo
Mashable reader Mike sends us the first sighting of what looks to be Facebook’s SocialAds in the wild. Earlier in October, we picked up on reports that invitations were going out to companies invited to the launch event scheduled for November 6. Industry insiders say that the information about Facebook users’ relationships, under the SocialAds framework, could be used to target those users both on and off the site, similar to AdWords, but likely with behavioral marketing overtones.

According to Mike, the ads were spotted “on the left column of one of the group pages on Facebook.” He sent us establishing screenshots as well as source code proving these came from Facebook. The color scheme in the source matches, and a close examination of the HTML source code appears to match the design conventions of Facebook.

facebook_groups.jpg

He also said that in the context of the site, the ads seemed unobtrusively placed, though one has to wonder at either what sort of group page Mike visited, or at the quality of the pattern matching algorithms in play behind the scenes. These particular ads seem very run of the mill spam style advertisements.

facebook-socialads-ss.JPG

Then again, the pitch from Facebook has yet to have been made to the general public, and these could have been just scraped from the bottom of Microsoft’s ad-serving barrel as placeholders.

[?] of the Year List orgy to start… now

Time magazine calls Apple’s iPhone the invention of the year, and it’s hard to beat that call. In fact, Apple could also be the company of the year…

This makes it official, it’s November 1st and we’re going to be deluged by 1,000,001 such lists between now and early January, 2008.

Of course, the one that might be a non-debate is who is the company of the year? We asked that question as early as April 23rd when I ran down 13 companies who stood out from 1994 to 2006 and asked who 2007’s pick would be.

Since you can still vote:

I won’t say who I am leaning towards, but I will say that as of April 23rd, both Pete Cashmore of Mashable and Om Malik of GigaOm agreed with me… time will tell if any one of us have changed minds.

Previous winners include:
1994: AOL.com
1995: Netscape
1996: Altavista
1997: eBay
1998: Yahoo!
1999: Amazon.com
2000: Lycos
2001: Napster
2002: Google
2003: Cisco
2004: Skype
2005: MySpace
2006: YouTube
2007: ?

The list has many companies that started with a bang and seemingly will end it with a whimper. Then it has others who started off slowly and ended strongly.

The leaders, invariably, are Facebook, who despite MySpace’s continued dominance in social networking and Google’s continued dominance in all things search, Facebook kicked it up a notch or two… this all culminated with an investment of $240M by MSFT that valued them at $15B… when you consider that just last year Mark Zuckerberg turned down Yahoo!’s $1.6B deal and YouTube got acquired for $1.65B, you can’t help but be amazed.

So, who do you think is the company of 2007 if not Facebook? I think aQuantive’s $6B sale to MSFT gives them a lot of votes… and of course, Google will always remain a perennial candidate. But what about MSFT? It’s going to do nearly $60B in annual sales and is really well positioned online with Live.com/MSN.com, aQuantive and of course, its deal with Facebook.

As well, we’re going to do a repeat of 2006’s Top 10 Storylines in Tech and Web soon, and have another yet-to-be named special feature coming soon. Now vote for this year’s company of the year:

Alternative OS with Google Apps for the Masses

An Alternative OS with Google Apps for the Masses
Imagine a gorgeous desktop that just works. All the web, media, and office software you'll need is included. gOS will give easy access to the best of Google Apps and products, and other popular Web 2.0 applications.

Vista Facebook Sidebar Gadget

A new Vista sidebar gadget brings the power of your favorite social network to your desktop. The MyFacebook gadget shows you if you have new messages in your Facebook inbox, new pokes, friend requests, lets you see your friends' albums, friend lists, events, and shows you your status as well as a scrolling display of your friends' statuses. You can also update your status right from the gadget. Once you've installed the gadget, you'll need to authorize it, then log in and add the feeds it requests. The gadget isn't perfect (yet), but it's certainly a great start. Let's tell the widget author thanks for feeding our Facebook addiction! (Via InsideMicrosoft)

The Top 100 Alternative Search Engines, November 2007

There are several significant aspects of this monthly update of the Top 100 Alternative Search Engines (100 out of well over 1,000 remember!) to cover.

First of all, I have been working with Eurekster, maker of the ubiquitous Swikis, and Lijit, with their fine widget, about how to integrate them, if at all, into a list of “traditional” search engines. That is, practically every search engine on the list begins with a home page with a search box, and then they go in 100 directions. In order to communicate their peculiar status, and to invite your feedback, I have tacked on Eurekster and Lijit. What do you think, should Swikis and widgets be treated like traditional search engines?

Without a doubt, search engines are creating widget versions of themselves are a furious pace. The List shows just the main search sites. Perhaps someday there will be a Top 100 Alternative Search Engine Widgets list.

Secondly, whereas you may remember that last month’s update was characterized by stability, with very little change, this month’s update shifted by 10%. Basically, I reviewed all of the really new discoveries that I have made -and posted about- in the past few months, and grafted the best ones into the List. Of course that necessitated removing a few search engines, but this List has always favored the new and innovative over the old and staid. Reading last month’s list, someone might have concluded that the pace of new Alts had slowed to a crawl, but that’s not so.

There are the new search engines on the list like Scandoo, Grayboxx, Graphwise, and Zoeksite. But there are also, as noted before, a great number of Alts in Stealth or private Alpha or Beta mode. There is a separate post, “The Mother of all Stealth Search Engines Report” coming out tomorrow. It is longer than it’s ever been!

Thirdly, this month creates the 10th and last Search Engine of the Month. In a future post I will showcase all 10 of them (they are marked on the List), and invite your feedback during the month of November. On Monday, December 3rd, one of these 10 will be crowned the Search Engine of the Year for 2007! First the first time, you, the readers, will have input into the results! Stay tuned for a post featuring all 10 monthly winners.

I have removed the country codes for now, since we are always over the 10% non-USA mark. Zoeksite, for example, is from the Netherlands. The honorable mentions are gone as well; they have out-lived their usefulness. I know you can’t check out all 100 Alts on the List, but please check out as many as you can, especially the 10 marked “SEM.”

What makes this List different from the others that I just shared in the Top 10 Lists of Search Engine Lists post, is that it is the best one that holds to a certain number, and is not just one long, all-inclusive and therefore indiscriminate list. By having a limited number of slots, it forces me to include the very best ones.

I have said elsewhere that 2008 will prove that the Future of Search (FoS) is the Vertical Search Engines (VSE) plus (+) a Virtual User Interface (VUI). FoS = VSE + VUI. Well, if there are 10 “Top” Health Search engines - and most of our verticals are the Top 10 __________ Search engines, then when two are on the list, it’s important to remember that the other eight are still out there!

It’s also important to remember that as one hundred separate search engines, these Top 100 very excellent Alts are splitting much less than that 1.7% of market share that we posted about last week. If the Alts don’t take a different approach, wouldn’t you predict that a year from now we might be in roughly the same market share position, only with a few names dropped, and some new names added?

Of course an optimist would say that in 2008 these “new names” will represent new technolgies which will fundamentally change the ground rules by which Search is played, i.e. the Semantic Web search engines, and that certainly is one very strong possibility.

And now, without any further delay, is the final Search Engine of the Month, the representative of a whole new Vertical for AltSearchEngines - Arabic (or Arabic/English) Search engines, drum roll…



The Search Engine of the Month for November is Onkosh and Onkosh mobile!

Onkosh is the search portal for the Arabic web. Onkosh understands the Arabic language and utilizes advanced Natural Language Processing (NLP) techniques to ensure that you receive the best results for your search query.

Here is what makes Onkosh so comprehensive:

Onkosh Web Search – Search the web for Arabic and Arabic-related sites.
Onkosh Image Search - Search images on the web for Arabic and Arabic-related sites.
Onkosh Blog Search – View the most popular blogs and search through thousands.
Onkosh News Search– Onkosh specializes in aggregating news from Arabic sources.
Onkosh Forum Search – Search millions of posts in Arabic or Arabic-related forums.
Onkosh File Search – Search for music files, mp3s, music videos, and other files.
Onkosh Directory – View and search the Arabic Open Directory listings.
Onkosh Bel-3araby – Search for Arabic using English characters. Give it a try.
Onksoh Mobile - Onkosh brings the Arabic web to your mobile!

Later, in another post, and with Onkosh’s help, we’ll give you the Top 10 Arabic search engines:



Here are the links to the entire Top 100 Alternative Search Engines List.

The Top 100 Alternative Search Engines, November 2007 (.pdf)

The Top 100 Alternative Search Engines, November 2007 (.xls)

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