Revver has just launched its latest website, version 2.0 . The new site has a few new features, of course. One of which improves search functionality. Oh so important with video-sharing networks!
There are now several new, navigable categories for easy browsing. This is also a hat tip to advertisers, who can now better align their marketing campaigns with site content. And as Revver has one of the most recognized ad rev-share programs for video-sharing networks, this is important for all parties involved.
Other new features encourage more site interactivity and user engagement, with Video Response, which lets users make video comments, and the improvement of the Dashboard, which offers custom contact lists for managing video feed subscriptions. These feeds are updated in real-time. Additionally, private messaging tools have been included for more communication options.
There are a couple other ways that advertisers are also being brought into the mix. With more creative ways in which to reach out to users, Revver is granting additional opportunities for brands to take advantage of its network There are now options for advertisers to sponsor certain video collections, like “Most Watched” on the home page, and ad space can be purchased for category landing pages, which ties in with Revver’s new cataloging system.
The aim is to achieve all of this without becoming a cluttered site. I can’t comment on the new ad placements just yet, because I haven’t seen any with the new categories section. But we’ll keep an eye out to see how th continually evolving face of advertising on video-sharing networks pans out for Revver. In other news, Revver recently added a Wordpress plug-in.
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