Pandora’s got a pretty big upgrade, and it’s called “Pandora Extras.” This looks to be a general entry into the realm of social networking and music recommendations, in the league of Last.fm and Finetune, for streaming content.
Pandora Extras ushers in a wealth of new provisions of peripheral information surrounding the song you’re currently listening to. This could include bios on the artist, and a string of recommendations accordingly.
This doesn’t appear to be much different than the information Pandora already offered up, but now it’s being made readily available directly from your player, as dynamically changing content. It could be likened to Napster’s player, which leads you on a journey of continually updated information on artists and similar songs.
Pandora’s also bringing in some social tools, which let you see what others are listening to, so you can learn from your friends’ own music preferences. This takes the Amazon approach of making public what Pandora already keeps track of–a social view of its music recommendations. Pandora has also indicated that this major upgrade is only the beginning of what it plans to achieve with its budding vision.
What else could this vision entail? Perhaps the rumored inclusion of videos to its service? Or maybe a social network in the true sense of the term, where you could make friends, follow other users, and share ideas, media and preferences in a more direct manner.
Additionally, some sort of continued integration with existing social networks, in a more involved and integrated fashion with its own site, could achieve some of the same goals without having to recreate much in the way of an actual social network.
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