PayPerPost has changed its name to IZEA, which is an effort to better organize its multiple web properties. Under the IZEA umbrella, there’s also Zookoda, BloggersChoiceAwards, RockStartup, RSSBrief, URLBrief, and BlogInSpace, to name a few.
And that’s not all IZEA has up its sleeves. This name change aligns with the company’s launching of a new service, code named Argus, which will be revealing its alpha version next week at PostieCon, the company’s annual user conference. Not many details have been given about Argus, other than what we picked up on during its logo vote, but it will go along with most of what IZEA is about–marketers and bloggers, enabling them to become one and the same, operating from a single account. There will be reporting tools, open APIs, analytics, social networking features, and other management tools.
I imagine Argus will have something to do with the better organization of IZEA’s several operating websites, with a unified distribution service of some sort, which can be leveraged by both web publishers and advertisers.
Post a Comment