techcrunch report that MySpace will announce plans to introduce a new advertising platform, “SelfServe by MySpace,” at Ad:Tech Monday.
SelfServe by MySpace will allow users to directly purchase, create and analyze the performance of ads throughout the MySpace network, in a similar fashion to Google Adwords. MySpace will be the first of the big social networking sites to announce an advertising product such as this, with Facebook said to be announcing a similar service Tuesday.
The new tool will enable users to select from a number of ad targeting factors such as geographic, demographic, and various user interest categories. The service will be ready for use by early 2008.
MySpace will also announce the completion of the first phase of another new advertising platform, “HyperTargeting by MySpace” which allows marketers to buy advertising targeted to specific interest-based segments of the MySpace audience. The service first launched in July and has around 50 advertisers using the service including Procter & Gamble, Microsoft, Ford and Taco Bell.
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