Forbes Media has finally acquired Clipmarks. The acquisition that was first mentioned a few months back has officially gone down. The financial terms of the acquisition were not disclosed, but Clipmarks CEO Eric Goldstein will remain in his current position, heading up the company.
The integration of Clipmarks will be used as an added feature for Forbes’ online news content, in what looks to be an internal implementation of Clipmarks’ technology. I imagine with a full acquisition of this sort, the clipmarking tools would be offered to end users and frequent readers of Forbes’ content across its online network.
We’re seeing more tools being extended to users from publisher sites, for printing purposes or retention purposes, and I think that Clipmarks would tie in to most individual and personalized needs that the publisher would offer, whether this is associated within its own social network or through third party applications or Clipmarks’ network itself.
And speaking of Forbes’ network of online content, that’s not the only web property that Forbes has gotten its hands on. The company has acquired a 51% stake in RealClearPolitics, for an undisclosed amount. The political website’s founders well remain owners and continue to manage the site.
The website is primarily an information hub for the occurrences of the political world and its current events. It will be joining the Forbes family of publishing websites for travel, autos and investing. The acquisition of a large chunk of the company’s stake is prime time, as the elections near.
It will be interesting to see how the major media companies as well as startups will continue to take advantage of 2008 as an election year, and holding a portion of that built-up audience for the next 3 years. The past year has been key for the distribution of information regarding politics, and some campaigns have even been built on this level of web integration.
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